Barbara: 413.626.8352 / Susan: 917.881.0072
REFRESH YOUR BRAND
ENVISIONING THE FUTURE OF YOUR BRAND
CREATIVE MAGIC MAKERS who GET YOUR CONSUMER
What we do
Insight to Innovation
Our fresh, energized ideas can spark the future of your brand. The BrandVisionaries specialize in:
- Problem solving and trouble shooting current brand issues
- New product innovation, naming and package brainstorming
- Concept development from sketch to finished, test-ready materials
Our work has led to some pretty spectacular launches for Procter & Gamble, SC Johnson, Dannon, Unilever, 3M, Godiva, Estee Lauder, Nabisco, and more.
We’re an award-winning creative team of brand storytellers for clients across multiple categories: fragrance, food and beverage, finance, personal care, pharma, health and wellness, travel and beauty. Our work has propelled brands such as Folgers Coffee, Jif, Downy, Slim Fast, Sure, University of Pittsburgh Medical Center, Ban, Fresh Cosmetics, Fruit of the Loom, and Cuervo Tequila, into category leaders and cultural icons.
Want truth? We dive for it
We're creative directors that have been trained in the most advanced form of deep dive consumer research. Our BrandVisioning focus groups use relaxation and hypnosis for a direct line to the subconscious mind, to uncover:
- Emotions, beliefs, memories, and brand imprints
- Fresher, more honest and authentic insights
Research done through the eyes of creatives is not only unique, it's a more powerful and seamless way to get to recognize insights that will inform brand strategy and positioning.
Barbara Newman- Partner, Creative Director
Barbara Newman’s storied career has left an indelible mark on brand culture—her award-winning campaigns have built iconic brands around the world. Barbara was a SVP Group Creative Director at Grey and was a partner in RNCD, a boutique agency in New York. Her work has propelled global businesses into category leaders for Procter and Gamble, (Jif), Unilever (Slim-Fast), Fruit of the Loom, and Kraft. She has also worked her magic on Disney, Scholastic, Mondelez, and Girl Scouts of America.
As worldwide Creative Director on Slim-Fast, Barbara spearheaded its growth from a $220 million dollar weight-loss product into a $1 billion global lifestyle brand. She wrote “Milk, it Does a Body Good” for the Milk Board, and “We Fit America” for Fruit of the Loom. As co-founder and President of Brandvisioning, Barbara developed a proprietary ideation and consumer insight mining process for clients such as SC Johnson, Estee Lauder, Slim-Fast, and University of Pittsburgh Medical Center, where she led the team that re-branded this $8 billion dollar health care system and redefined the city of Pittsburgh. Barbara was part of the think tank that developed the Fred Rogers Center for Early Learning and Children’s Media, and is on the Board of the Berkshire Film and Media Collaborative.
Susan Spiegel Solovay - Partner, Creative Director
Susan's meteoric rise to Senior Vice President, Group Creative Director at NW Ayer and Grey was fueled by campaigns that jump-started growth for languishing brands. She is best known for creating “The Best Part of Waking Up is Folger’s in Your Cup,” one of the longest-running ad campaigns in TV history. Besides waking up the Folger's brand and propelling it to #1 in the category, she brought new life to brands such as Cuervo Tequila, Ban Antiperspirant, Duncan Hines, Jif Peanut Butter, Downy Fabric Softener, 3M, Scotch-Brite, and Sure.
In 2004, she co-created BrandVisioning at the crossroads of her two streams of expertise: advertising and her study of hypnosis, which she utilizes for creative brainstorming and deep dive consumer insight research. Susan is a Certified Instructor of Hypnosis, National Guild of Hypnotists, New Hampshire, and has a private practice helping people transform their unwanted habits. Susan graduated from Cooper Union with a degree in fine arts and is the mom of a millennial.