Barbara: 413.626.8352 / Susan: 917.881.0072
REFRESH YOUR BRAND
Brainstorming and Deeper-Dive Focus Groups
that Access the Subconscious Mind
Where does your brand live?
In the subconscious mind of the consumer.
Let the BrandVisioning team create deeper-dive focus groups to get the brand truth.
1. The Belief Room
-Tap the consumers’ whole set of memories and associations to your brand.
-Consumer visits a room where all the images, impressions, ads, feelings, sounds, colors, and beliefs about a brand are stored.
-The subconscious mind reports a “blink” impression full of deep, meaningful information.
2. Memory Retrieval: a New Kind of Ethnography
In hypnosis, respondents are able to recall more detail than in ordinary waking state.
Hypnosis is used to ‘visit’ a consumer’s home/life in detail. They relive accurately: the sights, sounds, smells, textures, tastes, feelings.
-Get all the detailed, personal information of an in-home visit in an interview room!
-Easier, time and cost efficient, deeply personal.
-You can visit 24/7, all times of the year, without interruptions.
3. The Hallway of Innovation
-Used for focus groups as well as agency/client brainstorming sessions
-Deepening techniques to access the subconscious mind open up a world of imagination – and innovation. -Sessions can involve assigning ‘new job titles’ to participants (let the Brand Manager become a teen getting ready for a date, let a teenager become Head Designer and redesign the car dashboard!)
-This frees and allows for new perspectives, new ideas, visuals and language.
4. Virtual Doctor’s Office Visits
-Consumer regresses back in time, to key discussions and visits with doctor
-In hypnosis, respondents are able to recall more detail than in ordinary waking state.
-Revisit the sights, sounds, feelings: emotions are re-experienced and reported
-Recall the content of the conversation
-Relive the turning points, both positive (leading to new behaviors ) or negative (rejecting new behavior)